If you are planning on building a gas station, hire a professional to conduct a gas station feasibility study. A gas station feasibility study will help ensure that there is a market for a gas station in the area that you want to put it and allow you to examine the profit potential of the business. A gas station feasibility study will also provide you with the evidence you need to help attract investors to the project if you need additional support.
Reason #1: Understand the Market Demands in the Area
First, a gas station feasibility study will look into the market demands for a new station in your area. The study will examine not just if a gas station would be successful, but what type of gas station would be successful. Most gas stations are more than a place to pump fuel.
They may have a little convenience store on the property, or they may have food franchises on the property. The gas station may be set-up as a place for truckers to stop, take a shower, get some sleep, and eat.
There are lots of different types of gas station configurations one could develop. A gas station feasibility study will let you know what type of gas stations may be needed in the area so you know what type of gas station to develop.
Reason #2: Understand the Potential Profitability of a Gas Station
Next, the feasibility study will do more than let you know what type of gas station you should open. They will also study the market demands and come up with a projection of what your potential earnings and costs will be if you put in a new gas station.
The study will provide you with both short- and long-term potential profitability of a gas station in that area so you can decide if those are the type of profit margins that you support or if the profits the gas station will meet your business goals.
Reason #3: Use the Study to Help Attract Investors or Secure Financing
If the feasibility study provides you with favorable information, you can use the study to help you attract potential investors or secure financing. You can use the gas station feasibility study, combined with a well-developed business plan, to help you get any additional funding required for the project.
If you are thinking about building a gas station, be sure to get a formal gas station feasibility study completed. This study will allow you to understand the potential profitability of a gas station in the location you are scouting, as well as what type of gas station would succeed there. You can also use this study as one of the tools of a well-formulated business plan to help you get the investors or financing you need for the project.