One of the main reasons for conducting a gas station feasibility study is to find the right location for the gas station. Unless it’s an existing station with fuel tanks, pods, and convenience structures already in place, you will need to find the right location to build and install everything.
A feasibility study will determine whether or not certain corners or stretches of roads are traveled enough to warrant the expense and time to place a gas station there. Is the area an emerging neighborhood where construction of houses and businesses is in the beginning stages? Is it a mature area that is already well established but lacks enough gas stations to fill the demand for the increasing traffic?
A feasibility study can give you the details of what you need to know about a given location before you purchase the land and start to build.